(B2B Industrial Client): Directed a comprehensive digital transformation initiative for a B2B industrial client, overseeing the full scope of a new corporate website development, implementing a robust social media strategy, and developing critical internal communications frameworks to align sales and marketing efforts.
Designed and delivered targeted sales technology training programs to drive adoption of new platforms, successfully closing the gap between sales tools and field execution, resulting in higher lead conversion and pipeline velocity.
Conceptualized, developed, and articulated a compelling investor pitch presentation for an early-stage product start-up, strategically framing the market opportunity and financial projections to successfully acquire crucial seed investment.
Built core marketing infrastructure, integrated AI and automation tools, and established key performance indicators (KPIs) to ensure repeatable, scalable marketing execution across all client engagements.
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